India, Feb. 23 -- One of the fundamental problems that every technology startup faces is prioritisation. What features to build first, which user cohort's needs must be met at the earliest or the bug fixes that must be done without delay are some of the most pertinent issues every product leader has to resolve every day.

In the early days of a startup, it is comparatively easy to make these choices as founders and product people often work together. But the scenario changes drastically when the company scales up. For instance, in the early days, a one-person product team will architect the product, take it to the engineering department, get it developed, launch it and iterate it based on feedback.

In brief, everything is done single-han...