India, March 29 -- An FMCG and retail industry professional and an IIM-Calcutta alumnus who started his corporate journey from Hyderabad, Lokesh Krishnan's obsession for the tantalising aroma of traditional biriyani is like none other.

Interestingly, this is where he found his sweet spot, as he realised it was a daunting task to find a freshly made plate of dum-cooked biryani. This was when Krishnan realised that he could fill this gap by launching Potful, a unique foodtech startup that serves biryanis made fresh-on-order in clay pots using a dum-cooking style.

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The biriyani market is largely fragmented with unbranded players ruling the roost, unlike other QSR segments that are dominated by top names. Potful...