India, Sept. 1 -- Quick commerce has made shopping faster than ever. With just a few taps, you can get anything from groceries to electronics delivered to your doorstep in minutes. It has rapidly grown into a $6.1 Bn market in India and is projected to reach $40 Bn by 2030. In comparison, traditional ecommerce, first popularised in the US, is expected to cross $400 Bn in India by the same time.
But what powers this symphony? What makes such impossible speed possible who delivers, what integrates, and how does it all come together?
The answer lies in logistics. Yet, is the system beginning to break?
Look closely, and you'll notice some gaps in the orchestration.
India is the only market where quick commerce is scaling nationwide, reach...
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