India, March 24 -- Serial entrepreneur Rajeev Bansal was disheartened by the environmental damage caused by floral waste from temples. During a visit to the Shirdi Sai temple in 2019, he noticed that flowers used in puja and handed over to devotees as a token of divine blessings were being recycled instead of being thrown away.

Inspired by the idea of repurposing floral waste into eco-friendly solutions and spiritual products, Rajeev Bansal, along with his brother Bharat Bansal and sister-in-law Surbhi Bansal, launched the D2C brand Nirmalaya in 2020.

The startup crafts charcoal-free, handmade incense sticks and cones infused with natural essential oils, offering an eco-friendly alternative.

What Sets Nirmalaya Apart?

Unlike tradition...