India, March 2 -- Consumers today seamlessly transition between online and offline interactions, expecting brands to deliver a cohesive experience at every point.

This expectation is reshaping how brands engage across all touchpoints-from social media and email to in-store experiences-with one constant remaining: providing a seamless experience.

However, despite embracing omnichannel capabilities, many brands continue to operate in silos-treating online and offline channels as separate entities, limiting a brand's ability to effectively engage with customers, causing conversions to slip through the cracks.

Meta revealed that 84% of shoppers make in-store purchases after discovering products on social media. Furthermore, online shoppers...