India, Feb. 17 -- India's $24.6 Bn kidswear market is undergoing a shift, as new-age parents are moving away from synthetic fabrics and chemical dyes towards safe, soft, and durable natural fibres that can withstand frequent washing and repeated use. A 2023 HP survey found that 80% of Indian parents were willing to pay more than the global average of 67%.

Despite the growing demand, a supply gap persists. Even today, the domestic market lacks high-quality, pure cotton essentials at scale. Trapped between overpriced premium labels and low-cost alternatives that fail on fit and fabric integrity, families are left without options designed for the Indian climate and the specific needs of infants, toddlers and older children.

Minicult was la...