India, Dec. 21 -- It's hard to hazard a guess on which has been faster - the speed at which you get almost anything delivered to your doorstep or the pace at which quick commerce stormed the online retail space.

Although the wave of 10-minute deliveries has swept through the ecosystem, Meesho seems to have remained largely unfazed, adding to its distinctiveness. The ecommerce major was the first to stop charging commissions to sellers, build an asset-light, in-house delivery model, set up a reselling network, and became India's first horizontal ecommerce venture to list on the stock exchanges.

The early days of 2025 saw Meesho indicating that it was structurally prepared for the public market, with tighter governance, stronger contribut...