India, Feb. 20 -- Marico kicked off 2026 with an acquisition spree. In a matter of weeks, the FMCG giant, known for household staples like Parachute and Saffola, signed three back-to-back deals to decisively push into the fast-growing, youth-driven categories such as wellness, premium snacking, and beauty.

The saga began on January 29, when Marico snapped up a 93.27% stake in gourmet popcorn brand 4700BC's parent Zea Maize from PVR INOX for INR 226.8 Cr.

Forging its acquisition cauldron further, the FMCG major announced two more deals in February. It picked up a 60% stake in Bengaluru-based plant-based protein startup Cosmix Wellness for INR 226 Cr. It also acquired a 75% stake in Vietnam-based Skinetiq Joint Stock Company for an estima...