India, Feb. 14 -- For years, India's home appliance market was defined by a harsh trade-off. Lower price tags often meant performance lag, while reliable brands were priced way beyond the mass market. When first-time buyers moved online, this price-quality distortion grew even more. Ecommerce marketplaces might have expanded user access, but the fundamentals did not change. Most brands still thrived on deep discounts and design tweaks rather than durability.

In 2020, Deepak and Ritish Garg, a father-son duo, decided to challenge this equation. Longway was founded as a home and kitchen appliances brand for value-conscious Indian households, with reliability built into its product architecture.

Rejecting the asset-light, sourcing-led mode...