India, March 20 -- In India, where conversations around intimacy and sexual wellness remain largely taboo, access to high-quality adult products has been overlooked for far too long. While demand existed, consumers often faced stigmatisation, poor product quality, and a lack of transparency. Recognising this gap, Anushka Gupta, a Tufts University alumna, and Sahil Gupta, a Harvard alumnus, set out to create a modern, inclusive, and accessible sexual wellness brand.

Pivoting from their content-first approach, the duo decided to offer premium, thoughtfully designed products that make intimacy comfortable, safe, and stigma-free. This vision led to the launch of MyMuse, a D2C brand dedicated to redefining sexual wellness in India. Since its ...