India, Feb. 19 -- Growth is no longer all about acquisitions, as India's $2.4 Tn consumer economy evolves rapidly to become the world's second-largest at $4.3 Tn by 2030. Mature B2C platforms and horizontal marketplaces are leading this change in market dynamics, balancing acquisition with retention and long-term customer engagement.

The rise of AI-powered commerce, shifting consumer expectations and omnichannel distribution have added layers of complexity, making traditional marketing levers far less reliable for driving meaningful growth.

A robust acquisition and retention strategy has become critical for the rise of consumer brands as a major growth engine, driving Indian ecommerce to a $400 Bn industry by 2030, backed by rising disp...