India, March 20 -- Having a taste for quality fragrances comes at a cost, and Shashank Chourey, a longtime fragrance enthusiast, knows it best.

Tired of paying a 20-30 times premium for brand names, Chourey finally decided to hunt down a perfumery that offered exceptional quality fragrances at a fair price. However, the only thing he found was that such brands did not exist.

This led to a realisation of a persisting gap in the global fragrance market, and Chourey decided to tap into this opportunity by launching his affordable luxury fragrance brand, House Of EM5.

Making Quality Perfumes Accessible

Founded in 2022, House Of EM5 is trying to make a world-class perfumery experience accessible to those who appreciate fine craftsmanship w...