India, Jan. 23 -- If the shoe fits, wear it. But if it doesn't, don't squeeze into it. And that's what the founder of Gully Labs, Arjun Singh, did when he realised that Indians were walking in one-size-fits-all designs borrowed from the West in the name of sneakers.

For Singh, a sneakerhead himself, this observation was hard to ignore. Therefore, he decided to give Indians their own sneaker brand - one that is not only on par with global labels but also rooted in the culture.

"Until 2023, there was no brand that felt culturally Indian yet globally aspirational," Singh said, adding that the absence of this fusion became the driving force behind Gully Labs.

Founded in August 2023, Gully Labs is a Delhi NCR-based startup that sells sneake...