India, Feb. 18 -- For years, people with curly, coily and wavy hair sat on the fringes of India's mainstream haircare market. That is not surprising because most homegrown companies develop general haircare ranges for sleek, straight tresses and leave textured hair to be managed with imported solutions, expensive niche brands, or improvised routines.

The market is evolving, and is estimated to grow from $4.1 Bn in 2026 to $5.2 Bn by 2031, reflecting a clear shift to specialised, science-backed formulations. Nevertheless, the once-perm-crazy culture remained underserved, and curl-care ranges designed for Western climates struggled in India's high humidity and hard water. Frizz, dryness and heavy build-up became common complaints. What rem...