India, Feb. 19 -- India's water purifier and bottled water market is projected to reach $7.72 Bn (2032) and $14.97 Bn (2031), respectively. Unsurprisingly, these are now the go-to sectors for securing drinking water, as tap water quality has worsened.

For millions of urban migrants and young professionals, the barriers go beyond the upfront costs of buying and installing water purifiers. They pay maintenance fees, buy filter replacements and cope with relocation challenges. As a result, most rely on plastic water bottles, which are unsuitable for drinking.

After experiencing similar challenges firsthand as flatmates in Bengaluru, Vijender Reddy Muthyala and Manas Ranjan Hota recognised it as a public health issue masquerading as conveni...