India, June 20 -- When was the last time a shelf full of skincare products delivered what it promised?

One brand leans on ancient Ayurvedic wisdom, another flaunts Himalayan purity, while a third champions mountain herbs and exotic botanicals. From forest elixirs to ocean-inspired formulas, the 'natural skincare' narrative has evolved into a glossy, high-stakes marketing machine.

Yet, persistent issues like acne and pigmentation continue to trouble consumers, despite the overflowing claims.

The underlying issue: real skin concerns require scientifically backed ingredients, not folklore in a bottle. But in a market where branding often supersedes efficacy, science is frequently sidelined. The result is a deluge of well-packaged promises...