India, Dec. 23 -- Over the past few years, India has become one of the world's fastest-growing hubs for online businesses. D2C brands, SaaS companies, local sellers and digital-first MSMEs have scaled at a pace that would've been unimaginable a decade ago. Customer experiences have become faster, smarter and more intuitive, but the same can't be said for how founders of these businesses access and understand their own businesses.

This operational gap is becoming more visible as businesses expand.

A study by Vi Business shows that nearly 60% of MSMEs intend to digitise their business processes, with 43% planning to raise their digitisation budget by the end of 2025.

Yet mobile phone interfaces largely remained stuck in the desktop era, ...