India, Feb. 19 -- The adoption of electric vehicles (EVs) in India has largely been an urban phenomenon, with metropolitan areas experiencing a surge in adoption due to better infrastructure and heightened environmental awareness. However, rural India presents a complex landscape of both challenges and opportunities in shifting to electric mobility.

According to Inc42's 'India's Electric Vehicle Startup Report 2025', rural India accounts for 55% of two-wheeler sales nationwide, up 13% year-on-year (YoY). However, four-wheeler EV adoption remains a far cry. Despite government incentives, the affordability of four-wheeler EVs is a major barrier to their adoption.

Besides not being reasonably priced for the populace in the rural parts of t...