India, Feb. 20 -- India's streetwear market, projected to cross $26 Bn in 2026, has traditionally been a game of trade-offs. On one hand, large fast-fashion retailers claim to offer trendy clothes but often produce copycat designs. On the other hand, global streetwear labels provide the 'cool' factors that young consumers want, but at price points that remain out of reach. Bonkers Corner was established in 2020 to address this friction, focussing on original, culturally grounded clothing without charging a premium.

The brand's founder, Shubham Gupta, realised that Indian youth were plugged into global pop culture as much as their overseas peers, but their fashion choices did not reflect that pace and variety. What began as a passion proj...