India, Sept. 16 -- D2C consumer electric brand Boult Audio's much-publicised rebranding to GoBoult last month was pitched as the start of a fresh chapter. At the time, the brand's cofounder and CEO Varun Gupta told Inc42 that the new name reflected its ambitions to move "upmarket", build a stronger offline retail presence, expand internationally, and prepare for a public listing.

The narrative painted the rebranding as a strategic decision for growth. However, Delhi High Court (HC) documents now show that the move came in the backdrop of an ongoing legal battle between GoBoult and boAt, that went on for more than five years in Delhi High Court.

In August, Boult rebranded itself to GoBoult. On September 15, a two-judge bench of the Delhi...