India, March 26 -- The emergence of D2C brands like Vahdam, Chaayos, Teafit and Tea Trunk has certainly set off a storm in the quintessential Indian tea cup, reshaping the consumer preference. The booming market, which is likely to reach $14.7 Bn by 2032, sees a surge in demand for functional and wellness-oriented teas. While green tea has long been the go-to healthy option, its bitterness and caffeine content have left many consumers seeking better alternatives.

The Indian tea industry has long been synonymous with strong, spiced chai and the perceived health benefits of green tea. However, for many consumers, green tea's bitterness and caffeine content make it less appealing as a wellness beverage. Spotting this gap in the market, Suni...