India, Feb. 19 -- For decades, the beverage market offered Indians a few familiar options. Tea and coffee tasted good, but not without milk and sugar. Sugary drinks, synthetic beverages or habit-driven choices provided comfort, not nutrition. Herbal teas, on the other hand, were considered healthy but tasted bitter.

But that trade-off between wellness and indulgence could prove costly. With the human body made up of nearly 70% water, what people consume daily has a direct impact on long-term health. Blue Tea was set up to address that challenge.

Instead of positioning wellness as an occasional fix, founders Nitesh Singh and Sunil Chandra Saha developed tasty, natural beverages with real health benefits that people can enjoy without a hi...