India, Feb. 17 -- India's eco-friendly home hygiene market is set to double from $14.25 Bn in 2024 to $28.44 Bn by 2030, fuelled by the rising demand for sustainable alternatives. But for decades, everyday convenience came at a hidden cost.

BECO's founders - brothers Aditya and Anuj Ruia and their close friend, Akshay Varma - saw this during a beach cleanup in Mumbai, where they came across a chocolate wrapper from the 1990s. It drove home a simple truth: plastic doesn't disappear, it lingers. The moment also sharpened their conviction that everyday home care products should deliver high efficacy without compromising environmental or human health safety.

In 2017, the trio launched BECO as a biodegradable home care brand, choosing bamboo...