India, March 25 -- When Aayushi Khandelwal, an IIT-Guwahati alumna, struggled with health issues, she turned to her grandmother's traditional Indian superfood recipes. The impact was so profound that she, along with her friends Kuldeep Parewa and Akhil Kansal, decided to study the market to identify food brands that offered alternatives similar to what her grandmother's traditional recipe treasure trove had held for decades.

Their research led them to the conclusion that her grandmother's secret sauce was everything organic. The revelation happened when they found a stark contrast between organic foods and their adulterated options available in urban markets.

To bridge this gap in India's consumer market, the trio launched Anveshan, a D...