India, April 16 -- Honasa Consumer, the company behind Mamaearth and The Derma Co., has reportedly sued Hindustan Unilever (HUL) over a Lakme advertisement that it claims to be "disparaging" and "misleading".

According to a CNBC report, in the lawsuit filed before the Delhi High Court, Honasa alleged that a recent Lakme campaign titled "SPF Lie Detector Test" unfairly undermines competing products, including one that closely resembles a sunscreen from The Derma Co.

The matter is expected to be heard next on April 17, when both parties will present their arguments, the report added.

Recently, Lakme launched an ad campaign for its Sun Expert SPF 50 sunscreen. The ad allegedly claims that many digital-first sunscreen brands falsely advert...