India, Dec. 12 -- From Mamaearth To Men's Personal Care

Honasa seems determined to leave no corner of the personal care market untouched. The Mamaearth parent has now announced the acquisition of men's grooming brand Reginald Men for INR 195 Cr. So, why is Honasa foraying into this new aisle?

Tapping Into The South: On paper, the logic is straightforward. Men's personal care is projected to swell to become an INR 40,000 Cr market by 2032, and Honasa wants a stake in that upside. Reginald already derives nearly 80% of its sales from southern India, giving Honasa a ready-made fortress in a region where building scale from scratch would take years. With Honasa's muscle, this stronghold can be transformed into a pan-India play.

The Reginal...