India, May 24 -- What Is A B2C Marketplace?

A B2C marketplace is an online platform that connects businesses (sellers) directly with individual consumers (buyers) to sell products and services. B2C marketplaces can further be distinguished by their range and product type.

For instance, a vertical B2B marketplace would only sell one particular product type like The Souled Store, while a horizontal marketplace would sell a range of products like Flipkart.

How Does A B2C Marketplace Work?

A B2C marketplace is a digital bridge between consumers and businesses, facilitating a smooth shopping experience. To set up a B2C marketplace, a business may have to take note of the following steps:

Setting Up Shop

Businesses (Sellers): They registe...