India, Aug. 16 -- In a telling sign of how Flipkart has dropped the logistics ball, the company's fashion marketplace Myntra is turning to Shadowfax and Delhivery instead of the company-owned Ekart for quick commerce deliveries.

Myntra's MNow plans hinge on third-party logistics players, especially in high-demand metro cities, where Ekart has limited hyperlocal expertise.

Despite investing billions into Ekart over the years, Flipkart seems to be chasing the market when it comes to quick deliveries. While Ekart has complete dominance on Flipkart and Myntra's ecommerce marketplaces, Myntra's MNow in particular is being seen as a big growth vertical.

This means putting Ekart to the side in high demand markets. In a way, Myntra is now part...