India, Feb. 4 -- D2C hair extensions and wig brand HairOriginals has raised $5 Mn (INR 43.5 Cr) in its Series A funding round, co-led by Anicut Growth Fund and 12 Flags Consumer Holdings. The round also saw participation from Lenskart cofounder and CEO Peyush Bansal.

The startup plans to utilise the fresh proceeds to expand its on-demand "try-at-home" services to 40 cities and enhance research and development (R&D) capabilities. A chunk of the capital will also be deployed to launch 25-30 company-owned experience centres in the next 12 months.

Founded in 2019 by Jitendra Sharma and Piyush Wadhwani, HairOriginals sells hair extensions and do-it-yourself wigs made from "ethically-acquired" real human hair. Including the latest round, it h...