India, Dec. 21 -- Hair care brand Arata has raised $4 Mn (around INR 34 Cr) in its Series A funding round led by Unilever Ventures, along with participation from L'Oreal's corporate venture capital fund BOLD and existing investor Skywalker Family Office.

The Delhi NCR-based startup said it would use the fresh capital to invest in innovation, consumer research, and distribution across its website, quick commerce platforms, and marketplaces.

Founded in 2018 by Dhruv Bhasin and Dhruv Madhok, Arata offers specialised solutions across hair growth, hair care, dandruff treatment, styling, and maintenance for straight, wavy, and curly hair. The startup claims its formulations are powered by advanced ingredients specifically designed for Indian ...