India, May 6 -- Gut health startup The Good Bug has raised INR 100 Cr (about $11.8 Mn) in its Series B funding round led by Susquehanna Asia VC. The round also saw participation from existing investor Fireside Ventures.

In a statement, the startup said it would use the fresh capital to scale its research in gut microbiome science and expand across India. The fundraise will also support R&D, marketing, distribution, and hiring across science and tech teams.

Founded in 2022 by Keshav Biyani and Prabhu Karthikeyan, The Good Bug claims to have over 1 Mn customers. It offers a range of gut health and wellness products that help individuals reverse the adverse effects of poor dietary and lifestyle habits. It competes against the likes of Powe...