India, March 11 -- Investment tech unicorn Groww is reportedly eyeing entering the wealth management segment under a new brand, W.

W will provide portfolio management services (PMS) and alternative investment funds (AIF), among others, to its 15 Mn affluent users, ET reported, citing sources.

Besides, the Tiger Global-backed company is also planning an acquisition for the wealth management business, as it looks to build an omnichannel presence for high-net-worth individual (HNI) clients, the report said citing sources.

"These are high-value transactions, and people would want to understand more and have a physical presence to reach out to before investing. The omnichannel play is also to build W's own branding," a source was quoted as ...