India, July 24 -- End Of The Road For Good Glamm?

The Good Glamm Group is on its deathbed, and the only thing that is required now is for investors to pull the plug. Once a pioneer in India's content-to-commerce space with IPO ambitions, the troubled unicorn's lenders now plan to sell the company's assets after exhausting all other avenues to revive it.

An Empire Dismantles: In a LinkedIn post, CEO Darpan Sanghvi stated that the company's creditors have taken control of the brands and are working to sell them individually. The sale is expected to be formalised in the next 60 days.

Sanghvi would set up a "Good Glam Restitution Fund" to clear the pending dues of employees, vendors and partners. Parallely, GGG will cease to be an umbrella...