India, Feb. 22 -- The Good Glamm Group has completed sale of its digital media unit ScoopWhoop to marketing firm Wubba Lubba Dub Dub (WLDD), a source close to the matter confirmed Inc42.

"The rationale behind this is that The Good Glamm Group has not just sold the brand, but made a strategic decision. Good Glamm has always been focused on beauty, whereas ScoopWhoop primarily caters to a male audience, which does not align with the company's current plans," the source said.

Although the source did not disclose the financial transactions of the deal but according to a report by The Morning Context, the deal was pegged at INR 20 Cr and was signed nearly a week ago which took less than a month to materialise for both the parties.

The repor...