India, Feb. 24 -- Apparel sourcing startup Geniemode has secured over $50 Mn (around INR 415 Cr) in a Series C funding round led by Multiples Alternate Asset Management.

The round also saw participation from Fundamentum, Paramark Ventures and existing investor InfoEdge Ventures.

The company plans to use the fresh capital to boost its technology-driven supply chain solutions and expand globally. It also aims to enter newer markets to strengthen its position as a sourcing partner for brands and retailers.

Founded in 2021 by Amit Sharma and Tanuj Gangwani, Geniemode operates an asset-light model for global sourcing. The B2B platform enables exports from small and medium manufacturers, allowing direct interaction between suppliers and cust...