India, March 8 -- Ahead of the start of the Indian Premier League (IPL) 2025 on March 22, OTT streaming giant JioHotstar is going all out to lure startups and small and medium enterprises (SMEs) for advertising during the marquee cricket tournament by offering targeted ads at "affordable" rates.

"Now you can afford to advertise your business on the TATA IPL," a brochure sent by the OTT platform to ad and market agencies last month, and reviewed by Inc42, reads.

In its brochure, JioHotstar has introduced exclusive advertising package plans between INR 15 Lakh and INR 1.5 Cr. With these, the company claims businesses will be able to attract more customers, boost visibility, and cement their credibility in their local areas.

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