India, June 15 -- The Indian startup ecosystem has witnessed a massive transformation in its operational ethos and strategic priorities over the past few years. The onset of the funding winter in 2022, following the funding boom of 2021, brought the biggest change.

As funding dried up, many Indian startups had to shut shop or resort to mass layoffs to extend their runway and slash cash burn. Having become accustomed to readily available capital, new-age tech companies were compelled to confront the harsh realities of unit economics and operational efficiency.

But as they say, adversity breeds resilience. Companies quickly pivoted from their earlier mantra of "growth at all costs" to achieving profitability at the earliest. High promotio...