India, July 22 -- At least six times they decided to down the shutter - only to revert and retry. Nine years on, with revenues comfortably on track to exceed INR 500 Cr, they don't cry over spilled milk anymore and, instead, look ahead to get bigger.

The tale of Akshayakalpa has been as unusual as its journey over the years. The idea was not conceived in the boardrooms but in a farm on the outskirts of Bengaluru where 27 Wipro engineers volunteered to share a part of their salaries to build a clean, organic dairy brand, offering milk that's free from pesticides, chemical toxins and additives.

"Every time we ran into a trouble, we would get into a conference call and I would personally ask my ex-colleagues at Wipro to contribute anything...