India, July 4 -- India's mattress industry, which is usually not in the spotlight, finds itself in a strange new place in 2025.

Almost a decade after Sheela Foam, the parent company of popular mattress brand Kurlon and Sleepwell went public, another popular mattress manufacturer Duroflex is heading for a public listing in the next 18 months. And there's Wakefit from the startup ecosystem, which is also gunning for the bourses.

Now, everyone wants to know more about how to judge mattress companies. But the thing is, Wakefit is more than just that today. The startup has diversified in the past four years to become a furniture and mattress brand, so much so that the balance is now shifting.

The Bengaluru-based startup, a much younger comp...