India, Sept. 7 -- He's 20-something and was making INR 10-15 Lakh a month till a couple of weeks back. The self-styled middle-class Insta influencer calls himself "the face of fantasy cricket" in India.

"At least 90% of my income is gone," lamented the "cricket trader" from Meerut, but refused to go on record when Inc42 tried to assess the impact of India's recent ban on real money gaming on a buoyant influencer economy.

Let's call him Krishna Dubey, whose tips on winning online fantasy games drew 2.7 Mn followers on Instagram and 72 Lakh subscribers on YouTube. His Telegram channel boasts of INR 200 Cr of prize money he won in cash. Not less than 90% of his brand collaborations were with RMG apps.

"I earned up to INR 15 Lakh in a mont...