India, May 17 -- The B2B ecommerce space in India has seen a shake-up perhaps like no other sector in the recent past.

Be it Jumbotail acquiring Solv India for strengthening its vertical play, or Udaan raising funds at 50% valuation drop, or Dealshare running into a rough patch, or more recently ElasticRun focussing squarely on improving margins even at the cost of a slump in GMV sales, the business segment has been bustling with activities.

ElasticRun, for instance, took a 49% decline in operating revenue to INR 2,434.8 Cr in FY24, but it brought along a 42% reduction in its net loss to INR 359.6 Cr. "Margin is where we have invested all our attention as we aim for the top slot in the market," said the startup's founder Sandeep Deshmuk...