India, Feb. 18 -- Last month, Amazon along with Startup India had launched its Global Selling Propel Accelerator to fuel ecommerce exports and help early-stage startups in the consumer products space to create global brands from India.

From the claimed 519 applications it received for the program, the ecommerce giant has shortlisted 10 D2C startups and brands - Azani Active, D'Moksha Homes, Femora, Rage Coffee, Sirona, Slurrp Farm, Soulflower, True Elements, Why Wait and Wellbeing Nutrition.

Some of these startups have also raised funding in recent months. Slurrp Farm, a health food brand for children, raised $2 Mn in Series A funding from Fireside in December last year. Slurrp Farm claimed its products are being sold in nearly 600 reta...