India, Feb. 25 -- Meta in India is channeling Instagram for advertising business, apart from content creation, country head Sandhya Devanathan said at a session on 'Meta and Commerce in India'.

Millions of small businesses who use Meta's messaging service WhatsApp for Business are also promoting their brands on Instagram through which they complete their sales cycles, she said.

"We have enabled Click To WhatsApp Feature for Businesses promoting on Instagram so that the potential consumers directly reach out to these businesses through a single click and connect them on WhatsApp, thereby enabling completion of sales cycles for these businesses."

The tech giant has put a daily limit to the messages which can be sent out to a particular c...