Flipkart To Scrap FarmerMart As Food Retail Business Proves Unfit For Ecommerce Integration
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India, Jan. 20 -- Walmart-owned Flipkart is likely to scrap its plans to launch a food retail business FarmerMart as it will be difficult to drive traffic to the platform or bring in synergies with the company's main ecommerce business.
Flipkart has been looking to launch the food retail business in India since 2019, and even went to the extent of amending the memorandum of association for FarmerMart to receive regulatory approval in the food retail sector. The Walmart-owned company's board had handed the approval to register FarmerMart as a corporate entity in 2019. This would allow Flipkart to procure from farms and sell directly to consumers.
The ecommerce giant then filed an application with the Department for Promotion of Industry ...
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