India, Dec. 19 -- Ecommerce major Flipkart will acquire a majority stake in AI and ML startup Minivet AI to strengthen its GenAI capabilities.

In a statement, the IPO-bound company said that it has signed definitive agreements to acquire the majority stake, without revealing the deal size.

Flipkart said that the acquisition is aimed at building and investing in core GenAI (GenAI) capabilities at a time when the ecommerce sector is moving towards visual, conversational, and AI-led discovery.

Founded in 2024, Minivet AI offers a platform which transforms static product catalogue into engaging video content via GenAI. Beyond video, it offers a broader suite of ecommerce AI capabilities, positioning itself as a full-stack AI partner with G...