India, Sept. 2 -- Ahead of its annual festive shopping event "Flipkart Big Billion Days", the Walmart-owned ecommerce major has introduced a slew of changes to its platform. During its Flipkart Tech Day 2025, the IPO-bound company made the following announcements to enhance user experience on its platform during the sale:

Content-To-Commerce Plans

In a bid to attract more Gen Z shoppers on its app, the company announced the launch of large-format production studios "Creator Cities" to improve content quality. Besides, it also launched a creator onboarding platform "Creatorhood" for remote video creation.

The content creator push aligns with the ecommerce platform's bid to embed video content across its user interface. In line with this...