India, July 18 -- As fintechs make a beeline for the stock broking space, Flipkart-backed super.money has become the latest startup to explore entry into the segment.

In a post on X, super.money cofounder and CEO Prakash Sikaria said that the company is building a trading interface by leveraging unified payments interface (UPI) and artificial intelligence (AI).

"At super.money, we're reimagining stock trading for the next wave of investors. We believe investing shouldn't feel intimidating, cluttered, or built only for the "experts." That's why we're building a radically simplified trading interface at (the) intersection of UPI, AI and broking - one that makes it effortless for millions of new investors to get started," said Sikaria.

He...