India, Feb. 8 -- Kids-focussed omnichannel retailer FirstCry will infuse about INR 300 Cr in its wholly owned subsidiary, Digital Age Retail Private Limited (DARP), which is engaged in retail trade of baby, kids and maternity products.

The investment will be made through subscription to equity shares of DARP in one or more tranches in the ongoing financial year, as part of the company's strategic expansion plans, FirstCry's parent Brainbees said in an exchange filing.

"Approved the proposal to invest an amount of INR 2,99,59,91,448.02, by way of subscription to equity shares of Digital Age Retail Private Limited (DARP), wholly owned subsidiary of the Company, in one or more tranches," the company said in an exchange filing.

The funding...