India, March 26 -- Lab-grown diamond jewellery brand Firefly Diamonds has raised $3 Mn (around INR 25 Cr) in a seed funding round led by WestBridge Capital.

The Mumbai-based startup plans to use the fresh capital to accelerate its retail expansion, strengthen digital presence and launch new collections.

Founded in December 2023 by brothers Adit and Aayush Bhansali, Firefly is an omnichannel brand that sells lab-grown diamond jewellery via its website as well as retail stores in Mumbai, Pune, Bengaluru and Hyderabad.

The startup plans to increase its store count by 20 in the next two years. Firefly Diamonds also claims that its entire supply chain, comprising growing, cutting, polishing and jewellery setting, is based in India

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