India, June 5 -- Feminine hygiene D2C startup Plush has raised INR 40 Cr (around $4.6 Mn) in its Series B funding round led by Premji Invest's former senior partner Rahul Garg.

The round saw participation from Blume Founders Fund, OTP Ventures, Careernet, Patni Family Office, angel investors Sumit Jalan and Ajay Kumar Aggarwal among other investors.

Plush plans to use the fresh capital to strengthen its market presence, scale offline footprint and boost brand visibility.

"This capital will help us deepen our market presence, expand our offline footprint, and invest in the kind of brand-building that makes Plush the go-to personal care brand for everyday wellness," said Plush cofounder Prince Kapoor.

Founded in 2019 by Kapoor and Ketan...